L'Inattendue Compagnie
L’Inattendue Compagnie is a theatre crew. I met them in January 2023, while they were finalizing their latest play and were looking to apply for residences and festivals.
They were in need of a stronger visual identity and I offered to help them out.
We started with the logo, in the form of a logotype, punctuated with some extra marks.
logo design
Here are some elements at the core of the crew’s identity and projets that drove strategic choices behind the logo design:
- creating plays about unexpected / surprising topics
- bringing to light “darker” issues such as mental health, loss and grieving
- they are socially engaged and strive to make an impact, bring some hope
branding
- The palette was composed by sober colors to express the seriousness of the themes, with a spot of red to symbolize hope
- visual elements included the punctuation marks extracted from the logotype as well as “spots” of color
other stuff done for L’Inattendue Compagnie:
- Layout and production of applications for festivals / projects.